Meet Dia & Her Fashion Brand
Meet Dia, the woman behind Heeriye, a fashion brand bringing together beautiful ethnic and western wear with style, quality and affordability.
Fashion That’s Stylish & Affordable
Heeriye’s idea is simple — women should be able to enjoy fashionable outfits without paying excessive prices. With collections sourced directly through wholesale channels and no middlemen involved, the brand is able to offer exceptional value, with many outfits starting from as little as $25, while still focusing on good-quality fabrics and craftsmanship.
From colourful ethnic pieces to easy everyday fashion, Dia is building Heeriye around confidence, choice and accessible style.
“Fashion you’ll love, every day.”



A Personalized Shopping Experience
Heeriye also offers a personalized shopping experience. Customers can book an appointment and shop in person, or arrange a WhatsApp video call to view the collection from home. With Australia-wide shipping, stylish and affordable Indian fashion is accessible to customers across the country.
Connecting Women Through Business
Based in Sydney, Australia, Dia is excited to connect with other women in business, support one another and continue growing Heeriye within the community.
We love supporting women who are taking their ideas and turning them into growing businesses.



Connect with Heeriye
Follow Heeriye on Instagram: @_.heeriyee
WhatsApp Video Shopping Available | Australia-Wide Shipping
Stay tuned as She Magazine shares more from Dia and her beautiful collection.
Every woman needs to be seen, heard and valued.



















